Merchandising | Merchandiser | Responsibility of a Merchandiser | Helping Hand of a merchandiser | Quality Characteristics of a merchandiser

Merchandising:

1. The term merchandising is the process starts from buyer developing to price submitting, order confirming and they execute the order to ship goods in time with quality called garments merchandising.
2. A garment merchandising is the garments for selling to foreign country are called garments merchandising.
3. To know about the garments for selling to foreign country are called garments merchandising. 

Merchandise means goods bought and sold; and trading of goods. Merchandising is an activity of selling and promoting the goods.

Merchandiser: Merchandiser is a person who interacts with the buyer and seller, and also puts efforts into proper relation between buying offices/ buying agents/ agency and seller/ exporter in terms of executing an order.

A garment export unit generally has many departments like stores, cutting, production, packing, checking etc. Merchandising department is the star of the department among all the working departments in the Export concern, because Merchandising is the only department having maximum control over the departments and total responsible for Profit and loss of the company.

The job of a merchandiser is to co ordinate with the entire department in the office as well as the customers. Merchandiser meets the buyers and collects the details of their requirements etc., to develop the relationship with the customer.

Responsibility of a merchandiser:

1. To negotiate the price for seller, if price is high, then it is less chance to get the order, on the other hand if price is low, then there is a chance to incur the loss for the factory, so, it is a very risky job for a merchandiser and have to remember it.
2. Have to give more computation price, without comprising the price.
3. Have to maintain a good relation with the buyer for getting more order in future.
4. Have to purchase all materials (fabric, accessories) in comparative price for making garments as for buyer instruction regarding quality.
5. To execute the order within the limited time that is timely delivery is must otherwise if goods are not ship in time then buyer will not accept the goods. In that case it will be big loss for the factory.  

Helping Hand of a merchandiser: 

1. Production Manager
2. Accountant 
3. Pattern Manager/Master
4. Quality Control Manager
5. Commercial Manager

Quality Characteristics of a merchandiser:

1. Should have Job Knowledge
2. Should be hard worker
3. Should be responsible for the job
4. Should be smart but not over smart
5. Must have knowledge of computer literacy. Specially email, internet, browsing, Ms Office
6. Should be able to work intelligently
7. Should have ability to improve public relation
8. Should have well behave personality
9. To have capacity to motivate people
10. Should have good knowledge about calculation
11. Should have good knowledge about development in recent activities in this sector
12. Should have knowledge about quality
13. Should have good knowledge about production
14. Should have good knowledge about merchandising & it's permeation
15. Should have good knowledge about  English spoken